Every size below is drawn at the same scale, so the shapes are true relative to each other. The grey bar at the bottom is a 6 ft person for reference.
Visual reference only — fonts and colours are approximate and this is not an artwork proof. BoatMat prepares a professional proof after the order is placed, and nothing goes into production until it is approved.
Real BoatMat installations aboard client vessels.
The four marine carpet colours, photographed as real texture.
HD DigiPrint backgrounds: Navy, Light Gray, Charcoal Gray, Black, Tan, or a custom colour.
Plain Sunbrella boarding mats: Black, Navy, Gray, Tan — in stock, ships fast.
Embroidery thread: N1 Navy · O6 Black · M9 Light/Soft Gray · O8 Charcoal Gray · E1 Dark Brown · B2/B3 Gold · F3 Tan.
Anything outside these is +$35 per mat.
Six standard fonts — Block, Script, Sport, Naval, Brush and Russ — are included in the mat price. A custom logo or supplied artwork adds a one-time $150 digitizing fee.
A professional artwork proof is included free — but BoatMat does not provide proofs or mock-ups before an order is placed. Never promise one. And never quote a lead time or confirm stock without checking with Patrick first.
Every figure above is verifiable and cannot be walked back. Madeira Polyneon thread, UV-stabilised American polypropylene binding, 100% USA materials, handcrafted in Fort Lauderdale since 1995 — 31 years, 39+ builders.
Tap to open. These come from a survey of 83 competitors, 52 with published prices.
You will hear this more than everything else combined.
“The $88 one is The Custom Captain — their own page says ‘20 oz. loop carpet with a black rubber tread backing,’ and their care instructions tell you to buy Scotch Guard and treat it yourself.
The $125 one is Matworks, in Georgia. They publish no carpet weight at all — and their own ‘SuperHeavy’ upsell tells you the standard mat is thin. They also publish a 4–6 week lead time.
The $99 one is American Floor Mats. Their ‘Personalized Boat Mats’ price list is character-for-character identical to their generic office-lobby mat list. Same $9.75 a square foot. It’s the same mat with a different page title.
If you found it on Amazon or Etsy, pull the listing up — the best-looking one says in its own description: ‘do not expose to direct sunlight or excessive moisture.’ That’s a porch rug being sold as a boat mat.”
Then close on the right frame: “What’s the boat, and where does the mat go? If it’s a dock head or a big cockpit, I’ll show you something where we’re actually cheaper than the industry standard.”
Legitimate technical point — do not bluff it. You’ll hear it in Palm Beach, Jupiter and north Broward.
“They’re right that lead is denser than sand — that’s physics, and it’s fair about drape. Two things against it.
Price: they charge $290 for an embroidered 24×30 and $385 for a 30×36. Ours is $199.95 at 20″ and $229.95 at 30″. You’re paying 26–67% more for the shot.
Sizes: they make exactly two. If your gate is 40 or 60 inches, they don’t have it. We go 10 to 72.
And ask what’s under the fabric. They call it an ‘exclusive non-skid backing’ but publish no weight, composition or warranty. The weight in the pocket stops it blowing off the dock. The backing is what keeps it working in five years.”
“On raw material they are cheaper — a SeaDek sheet is about $8 a square foot. But that’s not the comparison. Foam is a project, not a purchase: Marine Mat cockpit kits start at $985 and run to $1,455; a GatorStep kit is $1,850; SeaDek’s own directory quotes installed work from $500 to $30,000+.
And it’s glued down with 3M pressure-sensitive adhesive. It doesn’t come up cleanly, can’t move to your next boat, and it’s a conversation at resale. Their own installers publish five to seven years — ours has a lifetime buy-back on the backing.
Foam also can’t drape over a gunwale, can’t go on a dock, can’t go in a stateroom, can’t be pulled up for a charter — and can’t be embroidered. If you want the vessel’s name underfoot, foam is not the product.”
If they’re set on foam: “Honestly, do it — CNC fit on a fixed deck is good. Then let me do your boarding mat and your dock mat, because SeaDek doesn’t make either.”
This one is genuinely exposed. Reframe it, don’t oversell it.
“That $150 is one time, forever — it’s turning your artwork into a stitch file, a real digitizing job, not a print. allMATS quotes $100–$150 for the same work.
The number that matters is mat number two. Newport Yacht Gear charges $65 extra per mat for a custom logo — every mat, forever. On one mat they’re cheaper. On the third, we are. On a fleet it isn’t close.
And the six standard fonts are included — if your boat name in one of those works, there’s no fee at all.”
“Matworks publishes four to six weeks on their own site. Boater’s Catalog in Pinellas publishes four to six weeks. Order from Georgia today and you may not have it for the show.
We’re on 31st Street. I can walk a sample to your boat this afternoon and take the measurement myself so it actually fits the gate — you’re not guessing off a web form.”
On DeckGuard, the strongest version:
“The smallest Trimaco roll at 36 inches is 186 feet for $519. If your job is 60 feet you pay $519 and throw away two-thirds of a roll. We bill by the running foot — 60 feet is $216. Break-even against their minimum roll is 144 feet. NAVSEA-certified either way.”
Do not invent a discount, and do not quote list on a twenty-mat order. BoatMat has no published volume schedule; every competitor does — Ultimate Mats drops a 4×6 from $446 to $273 at 26+.
“That’s exactly the kind of order I want. Let me get you a proper multi-unit number rather than the single-mat price — give me until tomorrow.”
Then call Pat. Getting a fleet/marina volume schedule built before FLIBS is the highest-value internal ask in the research — these are the reordering accounts your 10% recurring commission depends on.
Tell it the vessel name, who you're talking to, and what she needs — it fills in everything below as you go. Tap the mic to talk instead of type, where your phone supports it.
Collected once per job.
Standard sizes are locked to BoatMat's price list. Choose Custom only when the job genuinely needs a manual price.
Reads your description with Claude and adds matching line items below — review every price before sending, especially anything flagged "MANUAL PRICE."
Mailto opens your device's default mail app — check the From: address before sending; it must go out as info@boatmat.com. Long quotes can be truncated by some mail apps — Copy is the reliable path.